Yoga Store: Red Tiger

Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories.

The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity.

From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time also dynamic – and one that would further convey the forcefulness of a moniker such as “Red Tiger”. The end result is a spry tiger’s head formed out of flowing flame elements.

Irina was additionally responsible for creating a series of bespoke illustrations that as well as being sold as poster prints, are also printed onto the underside of the company’s own range of shakti mats.

Irina Batkova
www.nightly.me