‘X’ Marks the Spot – Elon Musk Unveils New Logo for Twitter

Social media giant Twitter has rolled out an all-new logo design after a lightening quick rebrand initiated by its billionaire owner, Elon Musk.

The so-called ‘richest man in the world’ first announced details of a logo change only this past Sunday.

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he wrote on his personal account.

Come Monday and the new logo – “X” – was already being rolled out across the platform, while workmen were at the same time seen removing the old logo signage from the company’s headquarters building in San Francisco.

The new brand mark more closely aligns with Musk’s other business ventures, specifically his well-known SpaceX rocket company.

Previously, in 1999, he had established X.com, an online financial services that is today known as PayPal.

And after Musk bought Twitter for $44 billion last year, he changed its official corporate name to X Corp.

The platform’s brand refresh comes hot on the heels of the launch of Threads, Meta’s new Twitter rival that has reportedly already garnered over a 100 million users.

Twitter’s most recent blue bird logo – deigned by Bay Area-based artist Martin Grasser – was introduced in 2012, ahead of the brand’s debut on Wall Street as a publicly traded company.

“I’m sad to see it go. It had a great run,” says Grasser of the bird symbol. “But 11 years, 12 years is really long for a corporate identity to stick around. It feels like the platform is changing and they have a new direction and it makes sense.”