Vita Liberata Relaunches With New Logo and Packaging Design

Tanning and body makeup brand Vita Liberata has introduced a new logo and packaging design.

The transformation comes on the heels of the brand’s reacquisition in 2024 by its original founder and CEO, Alyson Hogg.

“The rebrand introduces refined, luxurious packaging and newly enhanced formulations that harness the finest natural and certified organic ingredients,” says the company

“I returned to Vita Liberata because now more than ever, we must offer viable, healthy and beautiful alternatives to harmful sun exposure and dangerous tanning methods,” further comments Hogg.

Adding: “Melanoma cases are surging worldwide, and it’s time for a brand to step up, not just by providing luxurious self-tanning products but by actively advocating for sun safety and raising awareness about skin cancer prevention.”

The Northern Ireland businesswoman launched Vita Liberata back in 2003, whereupon it was heralded as the world’s first clean and odourless fake tan.

The brand was subsequently sold to Crown Laboratories in 2018.

Source: Vita Liberata