Television: The Art of Logo Design from PBS

The Art of Logo Design is a short documentary from PBS that discusses what makes a great logo, as well as the history behind logo design (all the way back to cave painters in pre-history). It revolves around taking the complex and reducing them down to simple ideas that can be easily communicated with the world.

“Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.”