Hair Brand Strands of Faith Unveils New Logo and Packaging

Strands of Faith, a beauty brand specialising in textured hair, has revealed a major design refresh.

The rebrand includes a new logo and revised packaging that aims to better highlight the company’s botanically-derived ingredients such as kukui, babassu, baobab, fenugreek, amla, and hibiscus.

“Our rebrand is not just a change in appearance but a renewed commitment to our holistic approach to healthy hair,” says founder and CEO, Ameka Coleman.

In the past, textured hair has not been seen as the beauty standard, and major hair care companies have not offered effective solutions for its health and growth.

Most popular products cater to oilier, non-textured hair types and include ingredients that dry out textured hair, causing breakage.

But with a background in microbiology and clinical research, Coleman has developed a proprietary line of formulas that are claimed to moisturise and hydrate textured hair.

The formulas are also devoid of chemicals like sulfates, silicones, parabens, mineral oil, phthalates, and paraffin, which are commonly found in traditional products.

Additionally, according to Coleman’s research, black women are 1.5 times more likely to be sent home from the workplace because of their hair, while around 80 per cent of black women believe they have to change their hair from its natural state to fit in at the office.

“A woman’s hair often impacts her self-esteem and studies show that women with textured hair, among other things, are twice as likely to experience microaggressions in the workplace,” further explains Coleman (pictured below).

Since being founded in 2018, Strands of Faith has gone on to be listed as one of the top 6 brands to buy in People Magazine and listed in “40 Founders Of Black-Owned Hair Care Brands You Should Know About” in ESSENCE Magazine.

Last month the brand was also announced as the $200,000 grand prize winner of the Good Soil Seed Capital Pitch Competition.

Source: Strands of Faith