Swash Laundry Detergent Launches New Logo and Packaging Design

Whirlpool Corporation’s original laundry detergent, Swash, has revealed a new look and feel that is being rolled out across retailers this month.

Consumers will notice all-new packaging featuring bright colours and a refreshed design, as well as a re-engineered cap that is claimed to make dosing even easier.

“We’re thrilled to reveal a reimagined aesthetic for Swash that reflects the power and personality of this small but mighty detergent bottle,” says Amanda Herman, a brand manager at Whirlpool Corporation.

Adding: “Swash has so much to offer consumers with its 8x concentrated formula and this rebrand will help give it the attention it deserves.”

As part of the new branding, the American company is also launching a new advertising campaign titled, “Laundry Court”.

The commercial spots see Ronald Gladden – the former star of American reality hoax sitcom Jury Duty – making a return to the jury box as a courtroom deliberates whether or not Swash Laundry Detergent can clean up “the wildest of laundry messes”.

Source: Whirlpool Corporation