Supplements Brand Nutrishop Unveils New Logo and Identity

U.S. nutritional supplement franchise, Nutrishop, has undergone a brand refresh.

The redesigned identity includes a modernised logo, an updated colour palette of blue, black and white, and the new tagline “Real Support. Real Results.”

“This isn’t just a rebrand – it’s a reflection of who we are and the incredible community we’ve built over the past 20-plus years,” says Nutrishop CEO, Bryon McLendon, who also founded the business back in 2003.

A new signage design has also been showcased by the firm, which is set to be introduced in every franchise store.

“Nutrishop’s revamped look reflects the simplicity and clarity people look for when making healthy choices, as blue is associated with health, peace and calmness,” comments a company spokesperson.

Adding: “For anyone feeling unsure of where to start or discouraged by past attempts, walking into a refreshed Nutrishop feels more like stepping into a welcoming community fully invested in their journey to better health.”

Source: Nutrishop