Springetts Redesigns Sacla’ Brand for Relaunch

In this, its 25th anniversary in the UK, Sacla’, said to be the UK’s number one pesto brand, is relaunching its brand identity, starting with its Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants.

The project has involved the development of a new brand architecture designed to cater for the needs of a broader audience and help segment their growing product portfolio.

The new look packaging introduces a modernised logo with a copper lock-up and more copper introduced across the branding to form a visual brand architecture that aims to draw the portfolio together. The logo replaces the previous cream background with white, which gives the logo a contemporary Italian feel, according to the designers.

“The copper lids have always been iconic and distinctive on-shelf, and so the new designs incorporate the use of copper as a core piece of brand collateral with metallic labels that feature a beaten texture on the copper foil to emphasise the culinary heritage and family know-how of the Sacla’ brand,” explain the designers.

“Coloured illustrations tie in with the product descriptors across the portfolio, making it easy to navigate. As the jars are small, the new flourish tessellates from one pack to the next to maximise brand impact at point of exposure.”

Andy Black, managing director of Springetts, adds, “Our strategy has been to bring to life the culinary heritage of the brand and the sense of ‘wow’ that Sacla’ products add to meals as a result of the company’s four generations of family know-how.”

Springetts
www.springetts.co.uk