SonicScrubber Gets New Logo and Branding

The SonicScrubber handheld cleaning tool has been given an all-new logo as part of a branding refresh.

The company behind the popular tool – which is a favourite among social media influencers like Lynsey Queen of Clean, Anna Louisa, and Mrs Hinch – is expanding its product range and has therefore launched a modernised brand identity complete with new eco-friendly packaging.

“SonicScrubber has become a huge social media success story,” says CEO, Craig Huth. “Its growing popularity is thanks to the thousands of SonicScrubber fans who’ve taken the time to post on social media how effectively it’s cleaned the nooks and crannies of their homes.”

“SonicScrubber has been a staple gadget in my cupboard for years,” adds Anna-Louisa, a home interior and cleaning influencer who currently has 3.7 million Instagram followers.

The device powers a range of brush heads for different cleaning tasks. Oscillating 10,000 times per minute, the brushes are claimed to clean up to 25 times faster than manual scrubbing, which has helped the product amass over 30,000 online reviews.

The updated SonicScrubber range features four new cleaning systems – household, footwear, vehicle, and washing-up – that are said to have been developed with feedback from existing users, who now total two million in number.

Source: SonicScrubber