Social Marketing Platforms Later and Mavrck Adopt Single Brand and Logo

Social marketing firms, Later and Mavrck, have announced they will now operate as a singular brand, named “Later”.

Mavrck, an influencer marketing platform, acquired Later, a social media management tool, back in April of 2022.

Despite the takeover, Later continued to operate as a standalone product and business unit.

However, the two Canadian tech companies have now decided to become one brand, complete with a new logo and mission.

“Uniting under the Later brand gives us a clear focus on delivering value to our customers and the creators we collaborate with,” says Later’s CEO, Lyle Stevens.

“Our rebrand is more than a visual change; it reaffirms our dedication to nurturing and empowering our community and customers,” adds Sarah Bugeja, vice president of marketing at Later.

Under the unified name and brand, the tech business will serve a claimed eight million users and enterprise clients.

Source: Later