Shutterstock Rebrands The Newsroom to ‘Splash’, Unveils New Logo

Stock photography giant Shutterstock has rebranded its breaking and trending news division The Newsroom to “Splash”.

The name change comes after the American company’s acquisition earlier on this year of Splash News.

Often dubbed a ‘paparazzi agency’, and with a history stretching back over three decades, the latter has been a go-to source for celebrity photography and video content; it was at one time even owned by Bill Gates, via his digital image company Corbis.

“Over the last 30 years, Splash has built a strong legacy based on brand recognition and a commitment to quality within the entertainment industry, and we’re thrilled to herald this legacy into a new era,” says Candice Murray, vice president of editorial at Shutterstock.

Adding: “This rebrand confirms Shutterstock’s positioning as best in class for premium celebrity and entertainment content, and we’re excited to build on Splash’s brand affinity, elevating Splash’s visual storytelling capabilities to our customers around the world.”

Headquartered inside the famous Empire State Building, Shutterstock’s huge library already includes millions of photos, videos, 2D graphic design elements, 3D models, and even music.

With the rebrand to Splash, Shutterstock says its global customers will now have access to an archive of over 30 million images, with a live feed of 40,000 images uploaded daily from a network of more than 4,000 photographers.

In addition to the above, there is also The Vault, Shutterstock’s archive of over 60 million photo and video assets from AP, ITV, The Condé Nast Collection, and The A+E Networks Archive, making it one of the largest archival collections in the world.

Source: Shutterstock