SEBA Bank Rebrands, Reveals New Name and Logo

Swiss crypto bank, SEBA, has unveiled an all-new name and logo design.

The rebrand to “AMINA Bank” is claimed to mark a new chapter for the company, which was founded just over four years ago in 2018.

Headquartered in the town of Zug, the bank made history in 2019 by becoming one of the first institutions to provide crypto banking services approved by Switzerland’s independent financial-markets regulator, namely, FINMA.

“The name ‘AMINA’ stems from the term ‘transAMINAtion’, meaning transference of one compound to another. AMINA is a brand driven by perpetual change, bringing together the various ‘compounds’ of traditional, digital, and crypto banking to unlock new potential and growth for our clients,” explains a spokesperson for the bank.

“Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance,” further comments Franz Bergmueller, CEO of AMINA.

Adding: “Our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion.”

Source: AMINA Bank