Search Discovery Rebrands, Unveils New Name and Logo

Search Discovery has revealed a brand transformation that includes a new name, logo, and brand identity.

Providing cloud, data, and AI solutions, including to those in the Fortune 500, the tech company is switching its name to “Further”.

The latter is claimed to represent how the American firm helps companies “go further”, while the new logo is described as symbolising “progressiveness, innovation, partnership, and reliability”.

“Further speaks to the advancements and acceleration our customers need today to unlock opportunities as their business continues to accelerate and evolve using the power of our cloud and AI capabilities,” says president Mike Gustafson.

“This rebrand marks a major milestone as the company continues to accelerate enterprise companies by using the power of data, cloud, and AI,” adds Further parent company, Momentum CEO George Popstefanov.

Source: Further