Sabio Group Reveals New Logo Design

Sabio Group has recently launched its new brand and corporate website as it aims to grow its profile in the multi-billion-pound customer experience (CX) and contact centre technology industry.

The CX tech and services provider unveiled details of its new modern re-brand following an accelerated growth trajectory over the course of the last 18 months.

“A bold, unique and striking new logo complete with a distinctive but complementary colour pallete has been rolled out to strengthen Sabio’s visual, global identity,” says the London-headquartered firm.

Refreshed typography, iconography, and additional illustrative imagery complete the re-brand, which also includes a revamp of the company’s corporate website.

“It’s clear that our business has undergone a significant transformation in recent years and as Sabio continues to mature and progress it is absolutely vital that our brand evolves with us,” comments Tim Pickard, chief marketing officer at Sabio Group, which includes Sabio, Dvelp, flexAnswer, and Coverage Group.

Adding: “Bringing things together is at the heart of who we are and what we offer – and that was the thinking behind our re-brand. With our business having changed dramatically, we wanted to represent that change as powerfully as possible through our new brand identity.”

Since 2019, Sabio has made a total of nine acquisitions, boosting the firm’s growth in the UK, France, Netherlands, and Spain in Europe as well as in Singapore and Malaysia in Southeast Asia.

Currently, the company is reported to have more than 1000 staff and more than 600 clients globally.

Source: Sabio Group