Real Estate Marketplace Point2 Gets New Logo

Online real estate marketplace Point2 has launched an all-new brand identity to mark the expansion of its business.

The Canada-headquartered company, which was formerly called “Point2 Homes”, says its visual identity and logo have been redesigned in order “to reflect the organisation’s commitment to offering more property types to its visitors”.

The modernised design and layout of Point2’s website is further claimed to make browsing properties easier and faster than previously.

“Our new logo and motto stand for our mission of bringing all types of real estate – from apartments for rent and homes for sale, to big offices or commercial spaces – right at your fingertips,” said the company in an official blog post.

Alongside the rebrand, Point2 reported 13 million site visitors in May, breaking its previous traffic records and strengthening its position as one of Canada’s most popular real estate websites.

It currently incorporates homes for sale and for rent, as well as commercial properties, in both Canada and the U.S.

Source: Point2