Real Estate Investment Platform, Fund That Flip, Changes Name and Logo

Fund That Flip, said to be a leading platform for real estate investors, has announced a rebrand to “Upright”.

The change comes following the acquisition last year of FlipperForce, a web-based software platform for redevelopers and builders, which will now be wholly integrated into Upright’s platform.

“The new identity speaks to how real estate investment provides a route for many thousands of individuals to build wealth,” says the American fintech firm.

Adding: “The Upright name also acknowledges the tangible aspects of building homes from the ground up.”

“Our old name served us very well for a long time, but we are building the most comprehensive platform for active and passive real estate investors alike. So while the starting point for that was helping developers secure funding for their projects, today we offer our clients so many more tools to remove the friction felt at every stage of the process from finding investment properties, financing, construction and management, and through to disposition,” further comments Upright founder and CEO, Matt Rodak.

Since the business was established back in 2014, it claims to have helped 1,589 developers fund over 5,000 projects.

Source: Upright