Global Real Estate Group Asertia Rebrands, Reveals New Name and Logo

International real estate group, Asertia, has announced it is rebranding to “Accumin”.

Owned by international private equity firm Cinven, the Spanish-headquartered business is reportedly one of the world’s largest real estate advisory companies.

The new move is aimed at bringing together over 1,500 employees from more than 20 companies dotted across Europe, Latin America, and Africa.

“Repositioning of the group under the global brand of Accumin is the beginning of a wider unification in how the company presents itself, working together whilst respecting regulation to preserve independence and data protection between its subsidiaries,” says a spokesperson for the firm.

Adding: “While the company envisions most of its companies to ultimately rebrand as Accumin, most subsidiaries will first pass through a transition period in which they will be endorsed ‘by Accumin’ to respect the powerful reputation that the individual companies have built in their local markets.”

“Our aim is to bring precision, clarity and innovation, and build trust with our clients,” further explains James Cornell, global CEO of Accumin.

Although formerly called Asertia, the business did not use that name in the market as a commercial brand, operating instead as “Tinsa Group”.

The latter – said to be Spain’s largest real estate valuation and advisory group – was bought out by Cinven (Accumin’s parent company) back in 2016.

Source: Accumin