Perkins Restaurant & Bakery Goes Vintage Americana with New Branding

Perkins Restaurant & Bakery has announced it is rebranding to “Perkins American Food Co.”

The refreshed brand identity – crafted in partnership with branding agency Dunn & Co. and design firm Aria Group – encompasses not only a wholly new logo but also a “vintage fresh” new restaurant design complete with new food photography.

“Perkins is an American-born brand where hospitality comes to life for the eclectic tastes of today’s adventurous diners. We are bringing the same soul, with a new attitude,” says Toni Ronayne, president of Perkins American Food Co.

Adding: “Our rebrand is way more than a new logo and descriptor. This is a declaration of our values, our food and our roots, by showing how modern American hospitality comes to life. We’re always stepping forward and evolving, just like the communities we serve.”

The first redesigned store is expected to open in Orlando in late 2024, which will simultaneously become the first market to unveil the firm’s redesign.

Calling itself “as American as apple pie”, the company has grown from being a single pancake house in 1958 to what is now a well-known family dining brand with nearly 300 locations dotted across the United States and Canada.

Source: Perkins American Food Co.