Online Data Storage Logo: AngryFile

AngryFile provides a free online storage and backup service to help people safeguard and protect their all-important computer files.

The brand engaged Warsaw-based creative studio Redkroft to help devise an appropriate identity. AngryFile was also very specific about the demographic audience it wanted to reach and capture: age: 16-20 year-olds; sex: male; region: North America.

Redkroft subsequently focused on creating a characterful logo with a deliberately aggressive look; the latter achieved through the clever and well-formed use of conventional typographic characters.

Redkroft
www.redkroft.eu