Meat Brand Atkins Ranch Reveals New Logo and Packaging Design

Atkins Ranch has revealed a new contemporary brand design complete with updated logo and packaging.

Although founded in 1989 in San Francisco, the company is in reality a cooperative that is made up of over 100 ranching families located across the North and South Islands of New Zealand.

The business says the goal of the new brand is twofold: To “celebrate its New Zealand origins”; and to highlight the fact that its lamb is both 100% grass-fed and 100% pasture-raised.

Atkins Ranch actually claims to be the first lamb producer in the world to achieve Non-GMO Project verification, as well as being the first lamb producer globally to achieve Global Animal Partnership Step-4 accreditation.

“Consumers are increasingly looking for grass-fed meat with the highest level of verified claims,” says Atkins Ranch CEO, Pat Maher.

“The contemporary premium design reflects our key purpose – naturally raised lamb that tastes extraordinary,” further comments Atkins Ranch marketing director, Jenny Stornetta.

Source: Atkins Ranch