McLaren Reveals Name and Logo of New Supercar

McLaren has announced a new supercar, dubbed “W1”, which will serve as a successor not only to the famed F1 but also the McLaren P1.

The new model is set to be revealed on 6 October to coincide with the 50th anniversary of McLaren winning its first Formula 1 Constructors’ World Championship, and racing driver Emerson Fittipaldi winning the 1974 World Drivers’ Championship with the British marque.

“The W1 name celebrates McLaren’s world championship mindset,” says the Woking, Surrey-headquartered firm.

“The McLaren W1 is defined by real supercar principles and is the ultimate expression of a McLaren supercar. Born of our rich racing history and World Championship mindset, W1 pushes the boundaries of performance and is worthy of the ‘1’ name,” further comments Michael Leiters, chief executive officer at McLaren.

Adding: “Like its predecessors the F1 and McLaren P1, W1 defines the rulebook of a real supercar.”

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