MC Group | Icon Reveals New Name and Logo Design

MC Group | Icon, a leading brand implementation company in the United States, has announced that it has changed its name to Stratus.

The rebranding comes one year after the merger of MC Group and Icon, whereupon they expanded their services to become one of the largest players in the facility services industry.

A private-equity-owned company that employs over 700 people, Stratus builds brands across the USA by offering signage, site refresh and remodel, repair and maintenance, as well as energy solutions such as lighting and electrical to blue chip clients.

“Stratus conveys our commitment to take brands and people to the next level,” says Tim Eippert, Stratus’ CEO, who acquired MC Group more than 25 years ago.

“As Stratus, we are operating under one name, with aligned teams and product lines to better serve and assist customers,” adds Kurt Ripkey, Stratus’ president and chief revenue officer. “Our new name, and what it stands for, looks towards the future while also drawing from our past. Stratus is committed to offering the most extensive brand management solutions nationwide, helping our customers to grow while also growing ourselves as a leader in our industry. It is our mission to continue to offer the most extensive brand management solutions nationwide.”

The company is currently headquartered in Mentor, Ohio and Rolling Meadows, Illinois, with operations centres in Ohio, Florida and New Jersey, as well as manufacturing facilities in Illinois, South Carolina and Virginia.

Source: Stratus