Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”.

The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”.

The name had been teased by Lotus in a film on social media in recent days. It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road.

Those with knowledge of Morse Code could have spotted that it spelled Emira. Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.

Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’.

“It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future,” says the company.

With a design influenced influenced by the Evija hypercar, the Emira will be officially unveiled on Tuesday 6 July at Hethel, Norfolk – where the car will be built – and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.

Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will instead be powered by a choice of petrol engines.

“It’s the most accomplished Lotus for generations – the perfectly packaged, powered and formed sports car. Beautifully proportioned, shrink-wrapped, but with comfort, technology and ergonomics built in. With a design inspired by the Evija all-electric hypercar, it’s a game-changing Lotus sports car,” says Lotus managing director, Matt Windle.

Source: Lotus