Logo for LAD: LATIN AMERICAN DESIGN

LAD is a social design initiative whose aim is to promote contemporary Latin American design on a global, worldwide level.

Madrid-based design agency IS Creative Studio. was responsible for forming LAD’s graphic identity.

The designers chose to instill a vibrant, multicolour feel into both the animated logo and the associated identity collateral, with the inspiration coming from the psychedelic, tropical nature of Cumbia culture.

IS Creative Studio.
www.iscreativestudio.com