Lancia Unveils New HF Logo

Italian car brand Lancia has unveiled a modernised version of its classic HF logo.

The revived badge is intended for use on all high-performance versions of the firm’s future car models, starting with the all-electric Ypsilon hot hatch next year.

The original logo debuted in 1960, at the Geneva Motor Show, when a group of Lancia car owners founded the “Lancia Hi-Fi” club (with Hi-Fi apparently standing for “High-Fidelity”), each of whose members had bought at least six brand new Lancia cars.

It subsequently appeared on a number of the marque’s sports models, such as the Flaminia Pinin Farina Coupé, the Flaminia Sport Zagato, and the Flavia Coupé.

Around the same time it was formally adopted by the company’s racing division – known as the “HF Lancia Racing Team” – with a design featuring the uppercase letters HF along with four red elephants running as mascots.

The elephant symbol was reportedly chosen by Gianni Lancia – son of company founder Vincenzo Lancia – as a lucky charm for the brand as far back as 1953, during his stint as CEO of the manufacturer from 1949 to 1955.

It was said to have been inspired by “Eastern mythology” with the meaning behind it being that, once launched into a race, elephants are unstoppable.

“The colours of the HF logo, white, red, and black, have been reused, without adding graphic elements, but simplifying them and making them purer, while respecting the unmistakable geometries of the Lancia brand,” says the Lancia design team about the new badge.

Adding: “The colours are those of the official logo of the 1966 Fulvia Coupè, while the inclination of the letters is that of the logo of the Lancia Delta from the 1990s to express speed and radicality.”

The revitalised HF logo follows on from the updated Lancia shield logo (pictured below) that was introduced in November of 2022 as part of a new 10-year strategic plan launched by the company.

Later in February 2023, the firm also rolled out an all-new corporate identity complete with a new showroom in Milan (also shown below).

A new electric version of the company’s only model – the Ypsilon hatchback – was then revealed in February of this year.

In contrast to the previous petrol model, which was sold only in the Italian market, the new EV is being targeted for an Europe-wide roll out.

Source: Lancia