KKR Financial Services Company Rebrands, Reveals New Name and Logo

Global investment firm KKR Financial Services Company has announced it is rebranding as “Kaliber & Company”.

Founded and led by first cousins Henry Kravis and George Roberts, the advisory firm has been advising wealthy families for over three decades.

“The new name and rebrand represent Kaliber’s forward-looking culture and reflect the depth of expertise that enables us to protect our clients’ best interests,” says the company.

“We have built a legacy of trust, dedication, and client-centred service for the past 30 years. As we embark on this new chapter as Kaliber, we look to underscore and expand our dedication to serving as a trusted advisor for families across generations,” adds the American firm’s CEO, James Goldrick.

Alongside the rebrand, Kaliber has moved into a newly designed office space located on the famous Sixth Avenue – or Avenue of the Americas – in New York.

The new corporate premises are claimed to be “a physical manifestation” of the company’s dedication to serving clients.

Source: Kaliber & Company