Kia Reveals Name and Logo of New Pickup Truck

Kia has today revealed the name and badge of its forthcoming pickup truck.

The “Tasman” will become the brand’s first-ever pickup model when it officially launches in 2025.

The moniker was reportedly selected from a pool of names sourced from Kia’s global markets and was initially proposed by Kia Australia, where last month the manufacturer released a TV commercial in which 20 of Australia’s most famous sporting figures debated what the new pickup truck should be named.

“Inspired by the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia, the name evokes a spirit of adventure and exploration,” says the Korean firm.

Designed to target the global C-segment pickup truck market, the new vehicle will see a phased global roll out.

The model is expected to go on sale not only in Korea and Australia, but also in Africa and the Middle East.

Source: Kia