K9 Carts Reveals New Logo Design

Pet wheelchair brand K9 Carts has revealed a new logo as part of an identity refresh.

A pioneer in pet mobility, K9 Carts was founded in 1961 by specialty orthopedic veterinarian Lincoln Parkes.

It has been making made-to-measure wheelchairs for animals ever since.

Now the Florida-headquartered company has unveiled an all-new brand identity, showcased through the launch of its revamped website.

The new logo, with its continuous line design, is claimed to symbolise “forward motion and freedom”.

“The rounded corners and strong typography represent comfort and stability. K9 Cart’s new look and feel celebrates the brand’s commitment to transforming animals’ physical limitations into freedom and possibility,” says the firm, which was acquired in 2023 by Paw Prosper, a family of brands specialising in pet health and wellness.

“The brand identity not only represents where the brand has been and who K9 Carts is at its core but also inspires where we are headed,” adds Ryan DeCaire, CEO of Paw Prosper.

The rebrand was led and designed by OffLeash Communications, a Charlotte-based agency known for working on brands within the pet industry.

Source: K9 Carts