JDO Reveals Ice Cream Branding Concept with a Sinister Halloween Twist
With Halloween just around the corner, the crew at JDO is brewing up something delightfully disturbing for their yearly spooky concept.
This time, they’re diving into the dark depths of culinary madness, tapping into that irresistible craving for the bizarre and unexpected to whip up a treat that aims to shatter the rules of conventional flavour combinations.
Introducing “The Alchemist”, a wicked ice cream creation from a culinary mastermind “who sees food not as nourishment, but as an opportunity to commit crimes against the palate”.
Picture this: Sweet cherries paired with a punchy kick of garlic; smooth vanilla ice cream mixed with zesty pickles; and hot caramel drizzled with sea salt and crushed ghost pepper.
“These aren’t just combinations – they are acts of pure gastronomic villainy! Each flavour is a deliberate affront to good taste, every bite a betrayal to the senses, luring you in with an insidious whisper…don’t stop eating,” exclaim the designers.
The Alchemist’s creations are housed in coffin-shaped ice cream tubs, crowned with a cameo of the madman and a chilling description: “An Ice Cream for Those Who Have Had Enough Joy.”
Each ‘forbidden’ flavour also gets its own special number, adding to the dark apothecary vibe, while bright splashes of colour are meant to “tantalise unsuspecting victims to taste their fate”.
“Inside each tomb lies a sinister spoon, marked with a death mask, whilst on-pack messaging like ‘Eat at Your Own Risk’ invites lost souls to indulge,” expounds the design team.
Adding: “The brand world teeters on the brink of culinary madness, captivating thrill-seekers with a taste for the wicked. Picture dark, haunting photography of ice cream dripping in terror, each drop a promise of delicious rebellion; the Alchemist’s shop, tucked away on a shadowy street, illuminated by an eerie glow; an ice cream funeral hearse beckoning those who dare to savour its sinister bites.”
“Not only did we want to shock with unexpected flavours, but we also crafted a visual world that embodies culinary darkness. From the coffin-shaped tubs to the eerie on-pack messaging, the design draws you into a macabre experience that lingers long after the last bite. It’s not just about tasting the unexpected – it’s about being consumed by it,” further comments Jay Dorward, senior designer at JDO.
