Immersive Labs Rebrands as ‘Immersive’, Unveils New Logo Design

Immersive Labs, a platform that trains corporate employees in cybersecurity using real-time threat information in a game-like format, has officially changed its name to “Immersive” and introduced a new tagline, “Be Ready”.

As part of the refresh, the Bristol, England-headquartered firm has also decided to rebrand its platform as “Immersive One”.

“Immersive Labs had served us well, but it anchored us too much in the idea of ‘labs’ – an image of controlled experimentation rather than the real-world resilience we build. We needed something broader,” says Will Bloor, vice president of brand at Immersive.

Adding: “Visually, we needed a brand that captured this energy. Our new mark – what we call the Nexus – represents exchange, collaboration, and the interconnected nature of cybersecurity readiness. It’s deliberately abstract because immersion is a state, not an object.”

The symbol subsequently forms the centrepiece of a brand world that is described as being “corporate and cutting-edge” at the same time.

“We wanted a design system that feels as comfortable alongside Accenture and Deloitte as it does in the fast-moving, high-stakes world of cybersecurity. Bold, humanist typography. A modernist structure. Stark clarity juxtaposed with a dreamlike, immersive quality in our imagery,” further explains Bloor.

Source: Immersive