Identity Design for Motorcyle Brand, ‘Iron Lungs’

Identity Design for Motorcyle Brand, ‘Iron Lungs’

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny.

“I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda.

The long-term plan for the couple is to transition the business into a full-on custom bike building outfit. For now, though, the range of goods on offer include t-shirts, posters and decorative accessories.

All of the designs, like the main logo itself, feature Matylda’s unique style of hand-drawn typography.

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-7

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-8

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-10

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-2

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-3

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-4

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-11

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-9

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-6

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny-5

Matylda Mcilvenny
www.matylda.com