Identity Design for Cheesemaker ‘Over The Moon’

Australian agency The Creative Method was issued a brief to design an identity for a boutique cheese company from New Zealand.

The solution needed to feel hand crafted, special and have immediate quality perceptions whilst also standing out from its core competitors in the speciality cheese sections of delicatessens. It needed to have an immediate personality which is reflected in the rough pencilled approach and light-hearted copy.

In 2010, the design won first place in the food category of the “Identity: Best of the Best” international brand design contest.

The Creative Method
www.thecreativemethod.com