Horticultural Supplier BFG Unveils New Logo and Tagline

American firm BFG has launched a refreshed logo as part of a branding makeover.

The new logo design is a modernised version of the company’s old logo, and is further accompanied by a new tagline, namely, “Come Grow with Us”.

“As one of the largest and fastest growing distributors in the horticulture and outdoor living space, we felt that our external branding needed a more modern look and feel,” says Jeff King, CEO of BFG.

Adding: “Our new tagline, Come Grow with Us, extends a warm invitation to the supplier community, lawn and garden retailers, professional growers, and hydroponic supply sellers to partner with BFG. Growth is the common denominator for all of us, and BFG provides a great distribution platform for growth; no matter where you are in the industry.”

Simultaneous to the new brand reveal, the Burton, Ohio-headquartered company has also announced the acquisition of VG Supply, a distributor of lawn and garden and outdoor living supplies based in America’s Upper Midwest.

Source: BFG