Hornall Anderson Helps Redesign Jamie Oliver Range

Chef and campaigner Jamie Oliver has relaunched his range of food products and kitchenware with help from branding and design consultancy Hornall Anderson. It supported Jamie Oliver’s in-house team with developing a new look for the range, which is said to be available in 40 territories around the world.

Hornall Anderson says the chef and campaigner wanted a “diverse, eclectic and ownable design”, which would work across thousands of products and multiple countries, in outlets from supermarkets to department stores. Kerri Palmer, Head of Brand Licensing Food at Jamie Oliver, says: “We wanted Jamie’s passion and personality to resonate on every product.”

Around 50 different photos of the chef and campaigner, with various wardrobe changes and eight typefaces generate packaging options for the whole range. Hand-drawn features also create an artisan feel, according to the designers.

Jamie Oliver’s TV shows have been shown through 185 broadcasters in 182 territories and his cookbooks translated into 36 languages.

Hornall Anderson
www.hornallanderson.com