Haircare Brand Nisim to Get New Name and Logo for 2024
Nisim, which is claimed to have some of the world’s best products for hair regrowth, is set to undergo a transformative rebrand within the next year.
The makeover has been triggered by the firm’s buyout by Canadian hair product company, It’s a 10 Haircare.
The refresh will encompass a new name, “Arise Haircare”, as well as new packaging, imagery, and a new collections of products.
“In acquiring Nisim, we recognised the power of its proprietary blend, a fusion of herbs and amino acids that is truly unique,” says Carolyn Aronson, owner, founder, and CEO of It’s a 10 Haircare.
“The rebrand to Arise Haircare is a testament to our dedication to providing effective and transformative hair care solutions to a global audience,” she continues.
Allied to the rebrand will be a new marketing strategy, starting with TikTok campaigns centred around a new product range dubbed “F.A.S.T” that is planned for launch in early 2024.
The company hopes the approach will help engage a broader audience and align the brand with contemporary trends.
Source: Arise Haircare