Graphic Identity for Sweden’s ‘The Mobile Exhibition Lab’

The Mobile Exhibition Lab is a mobile technology laboratory that is intended for Swedish museums and their staff.

Run by Riksutställningar (the Swedish Exhibition Agency), the mobile lab has been touring Sweden since last year. At each stop, workshops and lectures are held in subjects related to exhibitions.

By combining the client’s existing symbol (the square and the comma) with question marks, exclamation marks and interjections like “hm?!” and “aha!” the whole process of experimenting, learning and understanding is manifested in a distinct graphical language. The choice of contrasting colours achieves a strong signalling effect in the cityscape and while on the road.

Stockholm-based agency Gabor Palotai Design has been working with Riksutställningar since 2007. This latest Lab project has been selected as a winner in the 2013 Red Dot Award: Communication Design contest.

Gabor Palotai Design
www.gaborpalotai.com