Genesis Reveals Name and Logo of New Motorsport Brand

Genesis, the luxury arm of South Korean car manufacturer Hyundai, has introduced “Genesis Magma Racing”, marking its first foray into the world of motorsport.

The new brand was revealed alongside the “GMR-001 Hypercar”, a high-performance racer that will take on the challenge at the famous Le Mans 24 Hours starting in 2026.

Drawing from the Korean alphabet, hangeul, the Genesis Magma Racing logois said to represent the word “Magma” (마그마).

Its design is built around the consonants “ㅁ”, “ㄱ”, and “ㅁ,” which serve as the essential building blocks.

The resulting geometric shapes are claimed to “serve as a dynamic visual representation of Genesis’ heritage”.

“The logo seamlessly blends innovation with cultural authenticity, symbolising the brand’s distinctly Korean identity and its bold entry into motorsport,” comments Genesis chief creative officer, Luc Donckerwolke.

Adding: “As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed – which drives how we create and innovate – in a way that aligns perfectly with our core values: Audacious, Progressive, and Distinctly Korean.”

Source: Genesis