Contest: GM Is Building an eBike and Wants You to Name It
American carmaker General Motors is branching out into electric vehicles, including developing new products for the growing e-bike market.
In point of fact, the company has this month revealed not one but two all-new e-bike designs – one folding and one compact.
However, the products are currently without a brand, and so GM is now asking the public to help come up with a moniker.
A prize award of $10,000 also awaits the winner, with nine other participants set to receive $1,000 each as runners-up.
“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” says Hannah Parish, director of GM’s Urban Mobility Solutions. “We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our e-bikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”
GM’s marketing people further say they are on the look-out for two things in particular:
- Simple, smart and bold concepts capable of bringing the eBike brand to life.
- Fun ideas capable of being understood around the world.
Potential entrants are encouraged to submit their ideas by visiting eBikeBrandChallenge.com, with the deadline set for Monday, November 26.
The eventual winners will then be announced in early 2019.
Source: GM
