Florida Crystals Sugar Unveils New Logo and Packaging
Florida Crystals – said to be the only grower of organic sugarcane in the whole of America – has revealed a fresh look that includes a new logo and packaging design across its entire range.
“For the past 60 years, we’ve grown, harvested and milled sugarcane giving us full visibility of how our specialty cane sugars are crafted,” says Paula Summers, the company’s vice president of marketing. “We’re dedicated to creating happiness by giving people pure sweetness they can feel good about with every bite. And, we wanted the Florida Crystals logo and product packaging to help share our brand’s story.”
The brand says bakers, now more than ever, are choosing ingredients that are not only clean and minimally processed but also offer transparency.
This insight reportedly led Florida Crystals into incorporating more details about its agricultural and sugar-crafting practices in the new branding. For example, the new logo and design feature natural hues and sugarcane stalks at the forefront “to represent the brand’s commitment to sustainability and providing sweetness that is organic, homegrown, and minimally processed.”
Within the logo, consumers will also discover a hidden bird symbol that serves as a nod to the more than 800 barn owls that call the company’s farms home and help control pests naturally – “a symbol of the brand’s innovative and sustainable farming approach.”
The new packaging design has already won a prize at the Graphic Design USA’s 2021 American Package Design Awards in the Food and Beverage category.
Details include a larger product window to give consumers “a peek at the sweetness inside”; organised certifications to showcase each product’s key attributes; and an origin statement to let consumers know that the sugar comes from sugarcane grown on family-owned farms. The back of package shares Florida Crystals’ farming practices, as well as a design element that highlights products that are homegrown sustainably.
As a part of the company’s commitment to reducing waste, its recyclable sugar pouches and jugs now also feature a How2Recycle label to guide consumers to recycle properly.
“From crop rotation to precision agriculture, harvesting homegrown sweetness that’s as kind to our consumers as it is to our planet is the heart and soul of all that we do,” comments Suzzette Arroyo, marketing director for the brand. “The brand prides itself on offering honest to goodness sugar.”
Florida Crystals new packaging will hit shelves at local grocery stores across the U.S. and online this autumn.
Source: Florida Crystals
