First Air Unveils New Logo and Livery

First Air, Canada’s northern airline, has revealed a total makeover of its brand after 71 years.

The updated identity features a modern version of the iconic Arctic symbol, the Inuksuk. The company says it wants the new look to be representative of the people and land of the Arctic. Members of the Inuit community are also said to have been consulted in the logo design process.

The airline’s new primary colours are red and grey. Brock Friesen, president and CEO of First Air said, “We wanted colours that would showcase our stunning new logo, and that would stand out in the snowy Arctic and at busy southern airports. What better colour than Canadian red?”

In addition, the airline’s tagline is now, “Fly the Arctic”. Friesen added, “We also want to inspire more tourists to visit this truly exotic destination. The Arctic is a place of wonder and increasingly, tourists from around the world are looking for out-of-the-ordinary travel experiences.”

The changes don’t stop with the new logo and livery. The company’s website is also being upgraded to improve the online booking experience.

Source: First Air