Facebook Reveals New Logo Design

Facebook has unveiled an updated logo design in what appears to be an effort to make the social media giant look less corporate.

While the new wordmark has been designed by the company’s in-house design team in collaboration with Eric Olson of Process Type Foundry, the “F” logo — visible once logged-in — remains unchanged.

“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernise the logo to make it feel more friendly and approachable,” said Facebook’s creative director, Josh Higgins.

“While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olsen — whose typeface Klavika was used in the original logo — and developed a custom typeface to reflect where we are now and where we are headed.”

Facebook’s original logo was created in 2006 by design agency Cuban Council in collaboration with Joe Kral and Peter Markatos.

Source: Facebook