Entenmann’s Rebrands Mini Snack Cakes, Unveils New Logo and Packaging

Entenmann’s, a popular American baked goods brand, has officially launched a nationwide rebranding of its Mini Snack Cakes line.

The refreshed look includes updated branding graphics, a new name – previously called Entenmann’s Baker’s Delights – and revamped packaging that prominently features the well-known “Big E” for enhanced brand visibility.

Additionally, the brand is launching two new flavours that it says are tailored to appeal to younger households – Iced Chocolate Chip Cake and Iced Party Cake.

“Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both,” comments Richard Link, senior director of marketing at Entenmann’s.

Adding: “We’re celebrating by launching two new flavours with delicious icing, colourful sprinkles, and a fresh new look, bringing more excitement to snack time.”

Source: Entenmann’s