Dove and Crumbl Debut Special Collection with Design by JDO
Skincare brand Dove has joined forces with popular U.S. cookie chain Crumbl for a unique confectionery-infused collaboration.
The limited-edition collection combines Dove’s signature skincare with fragrances inspired by Crumbl’s most popular cookies, all packaged in designs crafted by international brand design agency, JDO.
“Sensoriality and joy have always been at the heart of Dove’s DNA, and this partnership allowed us to explore those qualities in a new, disruptive and culturally relevant way,” says Helena Graves, executive client partner at JDO.
“Seamlessly blending Dove’s minimalist elegance with Crumbl’s playful, cookie-inspired charm, the packaging feels premium, vibrant, and downright delectable. For the first time ever, Dove’s iconic white design embraced a bold new twist, adopting Crumbl’s signature pink – a nod to their instantly recognisable cookie boxes,” further explains the design team.
“In today’s saturated market, standing out requires bold, imaginative moves – and that’s exactly what Dove achieved with this unexpected partnership with Crumbl. From a design perspective, it was a chance to subvert the timeless elements of the brand with a playful twist and a sense of joy,” adds Ben Oates, founder and executive creative director at JDO.
Since launching in 2017, cousins Jason McGowan and Sawyer Hemsley have propelled Crumbl Cookies to operate 1,000 bakeries throughout the U.S.
