Double Good Popcorn Unveils New Logo and Packaging Design

Double Good, an American company that sells made-to-order popcorn, has unveiled a new look with design by creative agency, goDutch.

The new branding, which includes a new logo and updated packaging, comes as part of celebrations to mark the firm’s 25 years in business.

Offering over a dozen flavours – complete with fun names –, the Chicago-headquartered outfit claims to have generated more than $350 million in revenue, with 50 per cent of all customer sales also going to charitable organisations.

“Double Good’s new branding is bigger and bolder, and commemorates the impact we’ve made during our first 25 years in business,” explains the company’s founder and CEO, Tim Heitmann.

Adding: “The colourful new branding is a true reflection of our company’s mission to raise joy for America’s youth, and we hope consumers can feel that each time a bag of popcorn is opened.”

Initially called “Popcorn Palace”, the company decided to change its name back in 2017, with the new moniker meant to reflect how the business “made good popcorn and supported good causes” – hence Double Good.

Source: Double Good