Dorot Gardens Reveals New Logo and Packaging

Dorot Gardens, known for its frozen, pre-portioned herbs and garlic, has introduced a fresh new identity along with revamped product packaging.

This latest redesign marks the most significant change for the American brand since it launched its purple-themed packaging back in 2017.

The rebranding initiative encompasses a variety of elements, featuring not only a revamped logo and updated packaging, but also a completely redesigned website.

Additionally, there’s a new social media campaign, fresh in-store displays, and an advertising push that aims to showcase a catchy new tagline, namely, “Pop. Drop. Done.”

“Our new branding highlights that with Dorot Gardens in your freezer, creating delicious meals is as simple as pop, drop, done.,” says Laura Morris, marketing director at Dorot Gardens.

Adding: “The rebranding is all about simplicity and convenience – offering home cooks fresh herbs and garlic without the hassle of chopping and measuring, while still delivering garden-fresh flavors in every meal”.

Source: Dorot Gardens