Healthtech Specialist Brain+ Unveils New Logo and Branding

Danish mental healthcare specialist, Brain+, has undergone a full strategic corporate rebranding.

The firm’s new look is claimed to reflect its plans to build the world’s first scalable dementia care platform.

“With this rebranding, Brain+ is not just changing its look – the company is reaffirming its position as a pioneer in digitally supported dementia care,” says the Copenhagen-headquartered business.

The newly updated brand identity is being launched just weeks after the introduction of its flagship medical device, “Ayla – your CST Assistant”. in the UK market.

This software platform, touted as the only one in the UK offering Cognitive Stimulation Therapy (CST), has also undergone a rebranding, previously known as “CST-Assistant.”

“Our ambition over the next few years is to become a household name for dementia management and treatment. As such, we have embarked on creating a compelling and powerful new brand for Brain+, supporting our launch into the UK market,” comments Devika Wood, chief commercial officer at Brain+.

With an ageing population in the UK, dementia presents a growing societal and economic challenge, currently affecting nearly 1 million individuals across Britain.

Additionally, the company plans to unveil three new software products aimed for release in the UK by 2025.

These upcoming products are expected to target the at-home dementia care market, which is currently valued at approximately £55 billion.

Source: Brain+