Dacia Reveals Name and Logo of New Car

Romanian car firm Dacia has disclosed the name and wordmark of its brand new model, which is said to be a replacement for its Lodgy MPV (pictured below).

The new 7-seater family car will be officially unveiled online this coming Friday, ahead of its public debut at the Munich motor show that gets underway next week.

To be badged “Jogger”, the vehicle’s design is claimed to connect to the ‘outdoor’ feel of the brand’s all-new identity, which was revealed earlier in June of this year.

“Jogger is a simple, modern name that anyone can pronounce and is universally understood. It represents dynamism, positive energy, and the outdoor spirit. The suffix ‘er’ as with Duster, Dacia’s iconic SUV model, evokes the robustness and endurance of an ideal everyday companion for Dacia families,” says the marketing team of the French-owned company.

Adding: “The Dacia Jogger is a vehicle for families to use for both their daily adventures and their trips in the great outdoors. With its pragmatic spirit, Dacia offers a vehicle that allows its customers to enjoy the simple pleasures in life, with friends and family, in complete freedom.”

Dacia was bought out by the Renault Group in 1999 and then relaunched in 2004. Its model range currently includes the Duster SUV as well as light commercial vehicles or family vehicles such as the Sandero and Logan.

The brand entered the UK car market in January 2013 and claims to have sold more than 200,000 vehicles since that time.

Source: Dacia