Crypto Exchange BingX Rebrands, Unveils New Logo

Global crypto exchange, BingX, has launched its new branding complete with a refreshed logo.

The latter’s revamped design simplifies the previous logo by smoothing the outline and removing internal shading, in an effort to create “a cleaner and more direct aesthetic”, according to the Singaporean company.

Accompanying the redesigned logo is a new tagline, “Empowering Traders”, which replaces the old motto “Trading Made Easy”.

“Both taglines are deeply rooted in BingX’s consistent mission of providing trustworthy and transparent service for its users, and making crypto accessible and friendly to all,” says the firm, which was founded in 2018 and now claims to serve over 5 million users worldwide.

“As part of this evolution, we have refined our core values with a renewed emphasis on promoting diversity,” comments Megan Nyvold, head of branding at BingX.

Adding: “As we introduce our refreshed brand identity, we reaffirm our assurance of empowering our users, focusing on a more professional and user-centric trading environment that aligns with our vision for collective success.”

Source: BingX