Cosmetics Branding: Jolie

admin March 6, 2013 Categories: Fashion & Lifestyle, Health & Beauty

Cosmetics Branding: Jolie

Jolie is a young German company that specialises in the manufacturing and distribution of lipsticks.

This proposal for the brand’s new identity was created by Bremen-based agency, V36A.

The designers decided to introduce a graphic element into the logotype by displacing the letter “i” with a lipstick; the graphic device further enabled them to show off the different colours of lipsticks sold by Jolie.

V36A wanted the overall logo design to have both a futuristic and retro feel to it in order to help give the company an interesting, standout style.

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-2

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-3

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-4

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-5

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-6

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-7

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-8

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-9

Jolie-lipstick-lips-kiss-pink-logo-design-branding-identity-graphics-V36A-10

V36A
www.v36a.com

Tags:

See Also:

R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’ Logotype Concept for ‘Joanna’ Cosmetics OFRA Cosmetics Reveals New Logo and Packaging Branding and Packaging for Men’s Cosmetics Range, ‘Büro’ B&B Studio Creates New Logo and Identity for Dalston Cola SEAT Unveils New Logo in Paris