CloudBees Rebrands, Unveils New Logo Design

Software development platform, CloudBees, has revealed an update of the company’s logo and branding.

Founded in 2010, bees have reportedly formed a part of the company’s identity from its earliest days.

The latest identity refresh sees the introduction of an ultraviolet colour palette that it is claimed reflects “the unique vision of bees”.

Bees, unlike humans, can see in the UV spectrum, as they have different colour detection systems than us.

The American firm’s internal team is said to have collaborated with Motto – a tech-focused brand agency headquartered in New York – to create the new look.

“Our needs emanated from the shift in our strategic vision – we wanted a future-ready brand that reflected our values, our positioning, and our ambitions,” says Raj Sarkar, chief marketing officer of CloudBees, about the company’s new visuals.

Adding: “We wanted a brand that would be forward-looking, moving into a brighter, more brilliant future together with our customers”.

Source: CloudBees